6/49 Gordon Street was offered for sale at an interesting time. In close proximity to Stones Corner, the area, less than 5km’s to Brisbane central business district, is undergoing significant urban renewal. Hundreds of brand new apartments have been built in the area in the last 12 months, affecting demand for established properties.
Days on market had more than doubled for unit sellers in the area and many have been required to reduce their expectations to find a willing buyer.
Despite the unfavourable market conditions, the sellers at 6/49 Gordon Street were able to achieve an extraordinary result, selling for thousands more than their asking price. A carefully designed selling plan, perfectly executed helped create the environment required to achieve the result.
The marketing of the property was first class, capturing the property at it’s very best in an attempt to attract interested buyers. With dozens of inspections inside a week, the right environment was created.
Competition helps sets records in the sporting arena, and the same is true when selling real estate. Through a multi-round negotiation process, central to the Jeff Jones EasySale process, all buyers were allowed fair chances to consider and reconsider their interest level in the property. This process, carefully managed, was conducted over a period of 4 days. Importantly more than 1 buyer reconsidered their price beyond their best and final offer.
The final sale price of $387,000 represented an excellent result in a challenging market.
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“An exceptional agent! We had a unique situation with our property and felt confident in Matt. Our decision was reaffirmed from the very beginning. His communication, keeping us informed with every update, was exceptional. His work ethic was consistently professional and greatly appreciated. We were extremely happy with the end result and how easy the entire process was.” Therese Coyne