With an end of financial year deadline looming and a federal election playing on buyer’s minds, a careful strategy was required to ensure a result for a two bedroom unit in Greenslopes.

The sellers of 3/49 Gordon Street were anxious to meet an end of financial year deadline for sale and settlement of their long-term investment property.

The units strengths were its overall floor area and aspect, however, showcasing this to buyers presented a challenge with the property vacant and showing age after a long period of tenancy.

Despite the tight timeframe, a recommendation was made to paint internally throughout and stage and style the entire apartment. Everything was overseen by the Jeff Jones team from quotation to completion.

The market response was immediate, and although inspection attendance was only 40% higher than average, the increase in engagement was dramatic.

In the third week of the campaign, offers were fielded from two interested parties. Through a strategic process, tight terms and an increase in sale price were negotiated.

In less than 60 days from start to finish, the property was prepared for sale, a contract was agreed to and the sale was completed.

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